I’m standing with good friends Krista Parry (Director of Marketing and Communications at Park City Mountain Resort), Nathan Rafferty (President of Ski Utah), and the Greatest Snowflake on Earth (Utah Great Salt Lake Effect Atmosphere) in the Salt Lake Capitol Rotunda. Governor Herbert and many state representatives came to mingle with the Utah Office of Toursim, Salt Lake CVB “Visit Salt Lake”, Park City Chamber, Ski Utah, ski resorts, counties, outdoor tourism brands, and others today at the state capitol building. The Ski Utah Snowflakes and Yeti were also in attendance. The tag line for the event was “Tourism Works”. Not only does tourism employ a large share of Utah’s workforce, but it succeeds in bringing in billions of dollars from out of state, country, and continent. Repeated analysis shows a terrific ROI (return on investment) from any funds allocated to tourism marketing. We are thankful for the support of Governor Herbert and the Legislature and their commitment to helping us showcase the fantastic industry we work in. And we are thankful for all the visitors to our state who experience “Life Elevated” during their vacation, business, or other varieties of travel and tourism.